Executive, Market Intelligence Job Description: Complete Guide to Roles, Skills & Salary (2025)
What is an Executive, Market Intelligence?
An Executive, Market Intelligence is a professional who gathers, analyzes, and interprets market data to help organizations make informed strategic decisions. This role sits at the intersection of research, analytics, and business strategy, transforming raw data into actionable insights that drive competitive advantage.
Market Intelligence Executives monitor industry trends, competitor activities, customer behaviors, and market dynamics to provide stakeholders with the intelligence they need to navigate complex business environments. They serve as the organization’s eyes and ears on the market, ensuring decision-makers have access to timely, relevant, and accurate information.
Core Responsibilities
Data Collection and Research
- Conduct primary and secondary research to gather market data from various sources
- Monitor competitor activities, pricing strategies, and product launches
- Track industry trends, regulatory changes, and emerging technologies
- Utilize market research platforms and tools, including survey research tools like Conjointly, to gather consumer insights
- Maintain databases of market intelligence information for easy access and analysis
Analysis and Interpretation
- Analyze quantitative and qualitative data to identify patterns and trends
- Evaluate market opportunities and potential threats to the business
- Assess competitive positioning and market share dynamics
- Synthesize complex information into clear, actionable insights
- Develop forecasts and projections based on market data
Reporting and Communication
- Prepare regular market intelligence reports for senior management
- Create presentations and dashboards that visualize key findings
- Brief stakeholders on market developments and their business implications
- Collaborate with cross-functional teams including marketing, sales, and product development
- Present recommendations based on market intelligence findings
Strategic Support
- Support strategic planning initiatives with market insights
- Contribute to business development and market entry strategies
- Assist in identifying new market opportunities and customer segments
- Provide input for product development and innovation initiatives
- Help evaluate potential partnerships, acquisitions, or investments
Required Skills and Qualifications
Educational Background
- Bachelor’s degree in Business, Marketing, Economics, Statistics, or related field
- Master’s degree (MBA or specialized master’s) preferred for senior positions
- Professional certifications in market research or business intelligence are advantageous
Technical Skills
- Proficiency in data analysis tools (Excel, SQL, Tableau, Power BI)
- Experience with market research methodologies and survey research tools like Conjointly
- Familiarity with statistical analysis software (SPSS, R, Python)
- Knowledge of CRM systems and business intelligence platforms
- Strong internet research and information literacy skills
Analytical Skills
- Excellent quantitative and qualitative analysis capabilities
- Critical thinking and problem-solving abilities
- Attention to detail with strong accuracy standards
- Ability to identify patterns and draw meaningful conclusions from data
- Strategic thinking and business acumen
Soft Skills
- Strong written and verbal communication skills
- Ability to translate complex data into clear, actionable insights
- Presentation skills for diverse audiences
- Collaborative mindset and team orientation
- Time management and ability to handle multiple projects
- Curiosity and continuous learning attitude
Salary Expectations by Market and Seniority Level
Salary ranges for Market Intelligence Executives vary significantly based on location, experience, and seniority. Below are typical annual salary ranges in USD equivalent:
| Market | Junior Level (0-2 years) | Mid Level (3-5 years) | Senior Level (6+ years) |
|---|---|---|---|
| Singapore (SG) | $45,000 - $60,000 | $65,000 - $85,000 | $90,000 - $120,000 |
| United States (US) | $55,000 - $70,000 | $75,000 - $95,000 | $100,000 - $140,000 |
| Canada (CA) | $48,000 - $62,000 | $68,000 - $88,000 | $95,000 - $125,000 |
| Australia (AU) | $55,000 - $70,000 | $75,000 - $95,000 | $100,000 - $135,000 |
| Philippines (PH) | $18,000 - $28,000 | $30,000 - $45,000 | $48,000 - $70,000 |
| Thailand (TH) | $20,000 - $32,000 | $35,000 - $50,000 | $55,000 - $80,000 |
| United Kingdom (UK) | $42,000 - $55,000 | $60,000 - $80,000 | $85,000 - $115,000 |
| Germany (DE) | $48,000 - $62,000 | $68,000 - $88,000 | $95,000 - $125,000 |
| France (FR) | $42,000 - $55,000 | $60,000 - $78,000 | $85,000 - $115,000 |
| Netherlands (NL) | $45,000 - $58,000 | $65,000 - $85,000 | $90,000 - $120,000 |
Note: Salaries are approximate and may vary based on company size, industry, and specific role requirements. Benefits packages and bonuses can significantly impact total compensation.
Career Progression
Market Intelligence Executives typically follow this career path:
- Junior/Associate Market Intelligence Executive (0-2 years): Focus on data collection, basic analysis, and report preparation
- Market Intelligence Executive (2-4 years): Conduct independent research projects and analysis
- Senior Market Intelligence Executive (4-7 years): Lead complex projects, mentor junior staff, and provide strategic recommendations
- Market Intelligence Manager (7-10 years): Manage teams and oversee market intelligence function
- Director/Head of Market Intelligence (10+ years): Set strategic direction for market intelligence initiatives
Industry Outlook
The demand for Market Intelligence Executives continues to grow as organizations recognize the value of data-driven decision-making. The role is particularly strong in:
- Technology and telecommunications
- Financial services and banking
- Pharmaceuticals and healthcare
- Consumer goods and retail
- Consulting firms
With the increasing availability of data and advanced analytics tools, the role is evolving to require more sophisticated technical skills alongside traditional research capabilities. Professionals who can combine analytical expertise with strategic business thinking will find excellent opportunities in this field.
How to Stand Out as a Candidate
- Build technical proficiency: Invest time in learning data visualization, statistical analysis, and business intelligence tools
- Develop industry expertise: Specialize in a particular sector to become a subject matter expert
- Stay current: Follow industry publications, attend conferences, and engage with market intelligence communities
- Showcase your work: Create a portfolio demonstrating your analytical projects and insights
- Network actively: Connect with professionals in market research, competitive intelligence, and strategic planning
Conclusion
The Executive, Market Intelligence role offers an exciting career path for professionals passionate about research, analysis, and strategic thinking. With competitive salaries across global markets and strong growth prospects, this position provides excellent opportunities for those who can transform data into actionable business intelligence. As organizations continue to prioritize data-driven decision-making, skilled Market Intelligence Executives will remain in high demand across industries and regions.