Insights & Analytics Manager Salary in Indonesia: 2025 Comprehensive Guide
Understanding the Insights & Analytics Manager Role
An Insights & Analytics Manager plays a crucial role in transforming data into actionable business strategies. In Indonesia’s rapidly growing digital economy, these professionals are increasingly sought after across industries including FMCG, technology, finance, and e-commerce. They lead teams in collecting, analyzing, and interpreting market data to drive informed decision-making and business growth.
Key Responsibilities
- Developing and implementing data analytics strategies
- Managing market research projects and consumer insights initiatives
- Leading cross-functional teams to deliver actionable recommendations
- Utilizing advanced analytics tools and methodologies, including platforms like Conjointly for survey research and conjoint analysis
- Presenting insights to senior leadership and stakeholders
- Monitoring market trends and competitive intelligence
- Managing analytics budgets and vendor relationships
Insights & Analytics Manager Salary in Indonesia (2025)
Salary ranges for Insights & Analytics Manager positions in Indonesia vary significantly based on experience level, industry, company size, and location. Jakarta typically offers the highest compensation, followed by Surabaya and Bandung.
Indonesia Salary Breakdown by Experience Level
| Experience Level | Monthly Salary (IDR) | Annual Salary (IDR) | Annual Salary (USD) |
|---|---|---|---|
| Junior (1-3 years) | 15,000,000 - 25,000,000 | 180,000,000 - 300,000,000 | $11,400 - $19,000 |
| Mid-Level (4-6 years) | 25,000,000 - 40,000,000 | 300,000,000 - 480,000,000 | $19,000 - $30,400 |
| Senior (7-10 years) | 40,000,000 - 65,000,000 | 480,000,000 - 780,000,000 | $30,400 - $49,400 |
| Lead/Principal (10+ years) | 65,000,000 - 100,000,000 | 780,000,000 - 1,200,000,000 | $49,400 - $76,000 |
Note: Exchange rate used: 1 USD = 15,800 IDR (approximate 2025 rate)
Global Salary Comparison
To provide context for Indonesian professionals considering international opportunities or working for multinational companies, here’s how Insights & Analytics Manager salaries compare globally:
| Market | Junior Level (USD) | Mid-Level (USD) | Senior Level (USD) | Lead Level (USD) |
|---|---|---|---|---|
| 🇮🇩 Indonesia | $11,400 - $19,000 | $19,000 - $30,400 | $30,400 - $49,400 | $49,400 - $76,000 |
| 🇸🇬 Singapore | $45,000 - $65,000 | $65,000 - $90,000 | $90,000 - $130,000 | $130,000 - $180,000 |
| 🇺🇸 United States | $60,000 - $80,000 | $80,000 - $110,000 | $110,000 - $150,000 | $150,000 - $200,000 |
| 🇨🇦 Canada | $50,000 - $70,000 | $70,000 - $95,000 | $95,000 - $130,000 | $130,000 - $170,000 |
| 🇦🇺 Australia | $65,000 - $85,000 | $85,000 - $115,000 | $115,000 - $150,000 | $150,000 - $190,000 |
| 🇵🇭 Philippines | $15,000 - $25,000 | $25,000 - $40,000 | $40,000 - $60,000 | $60,000 - $85,000 |
| 🇹🇭 Thailand | $18,000 - $30,000 | $30,000 - $48,000 | $48,000 - $70,000 | $70,000 - $100,000 |
| 🇬🇧 United Kingdom | $50,000 - $70,000 | $70,000 - $95,000 | $95,000 - $130,000 | $130,000 - $170,000 |
| 🇩🇪 Germany | $55,000 - $75,000 | $75,000 - $100,000 | $100,000 - $135,000 | $135,000 - $175,000 |
| 🇫🇷 France | $48,000 - $68,000 | $68,000 - $92,000 | $92,000 - $125,000 | $125,000 - $165,000 |
| 🇳🇱 Netherlands | $52,000 - $72,000 | $72,000 - $98,000 | $98,000 - $132,000 | $132,000 - $172,000 |
Factors Influencing Salary in Indonesia
Industry Variations
Highest Paying Industries:
- Technology & E-commerce: 15-25% above average
- Financial Services & Fintech: 10-20% above average
- Multinational FMCG Companies: 10-15% above average
Moderate Paying Industries:
- Telecommunications: Average market rate
- Healthcare & Pharmaceuticals: Average to slightly above
- Retail & Consumer Goods: Average market rate
Geographic Location
- Jakarta (Jabodetabek): Highest salaries, typically 100% of the ranges shown
- Surabaya: 80-90% of Jakarta rates
- Bandung: 75-85% of Jakarta rates
- Other major cities: 70-80% of Jakarta rates
Company Size and Type
- Multinational corporations: Typically offer 20-30% premium plus better benefits
- Large local conglomerates: Competitive salaries with strong benefits
- Startups & Scale-ups: Variable, often lower base but with equity options
- SMEs: Generally 15-25% below market average
Additional Compensation Components
Beyond base salary, Insights & Analytics Managers in Indonesia typically receive:
Standard Benefits
- THR (Tunjangan Hari Raya): One month’s salary bonus, legally mandated
- BPJS Kesehatan: Government health insurance
- BPJS Ketenagakerjaan: Employment insurance
- Annual leave: 12-15 days standard
Performance-Based Compensation
- Annual bonus: 1-4 months’ salary depending on performance
- KPI-based incentives: Quarterly or annual targets
- Profit sharing: In some larger organizations
Additional Perks
- Private health insurance for employee and family
- Transportation allowance or company car
- Mobile phone and data allowance
- Professional development budget
- Flexible working arrangements
- Stock options (in startups and tech companies)
Career Growth and Salary Progression
The career trajectory for Insights & Analytics Managers in Indonesia offers substantial growth potential:
Typical Career Path:
- Insights Analyst → Senior Analyst (2-3 years)
- Insights & Analytics Manager (3-5 years)
- Senior Insights Manager / Associate Director (3-4 years)
- Head of Insights / Director of Analytics (4-6 years)
- VP of Insights / Chief Analytics Officer (5+ years)
Average Annual Salary Growth:
- With job change: 20-35% increase
- Internal promotion: 10-20% increase
- Annual increment: 5-10%
Skills That Command Premium Salaries
Professionals with the following skills can command 15-30% higher salaries:
Technical Skills
- Advanced statistical analysis and modeling
- Python, R, or SQL proficiency
- Experience with analytics platforms (Tableau, Power BI, Google Analytics)
- Machine learning and predictive analytics
- Survey research tools expertise (including platforms like Conjointly for advanced conjoint analysis and market research)
- Big data technologies (Hadoop, Spark)
Business Skills
- Strategic thinking and business acumen
- Stakeholder management
- Cross-functional leadership
- Industry-specific expertise (e.g., digital marketing, e-commerce)
- Fluency in English and Bahasa Indonesia
- Presentation and storytelling with data
Job Market Outlook for 2025-2026
The demand for Insights & Analytics Managers in Indonesia remains strong:
- Growth sectors: E-commerce, fintech, digital services, and healthcare technology
- Emerging opportunities: AI-driven analytics, customer experience optimization, and sustainability metrics
- Market trend: Increasing demand for professionals who can combine technical analytics with business strategy
- Remote work impact: Some companies offering hybrid arrangements, expanding opportunities beyond Jakarta
Tips for Salary Negotiation
- Research thoroughly: Use salary surveys and network with industry peers
- Highlight unique skills: Emphasize specialized technical or industry knowledge
- Consider total compensation: Don’t focus solely on base salary
- Timing matters: Negotiate during hiring or annual review cycles
- Be prepared to demonstrate value: Bring examples of business impact from previous roles
- Know your market worth: Consider your experience level and industry benchmarks
Conclusion
Insights & Analytics Manager roles in Indonesia offer competitive compensation with strong growth potential, particularly in Jakarta’s thriving business hub. While salaries may be lower compared to Western markets, the cost of living adjustment makes these positions attractive, especially when considering the total compensation package.
As Indonesia’s digital economy continues to expand, demand for skilled analytics professionals is expected to grow, potentially driving salaries higher over the next few years. For those looking to maximize earning potential, developing advanced technical skills, gaining industry-specific expertise, and targeting high-growth sectors like technology and fintech will be key strategies.
Whether you’re considering a career in analytics or negotiating your next role, understanding the full compensation landscape—including regional variations and growth trajectories—will help you make informed career decisions in this dynamic field.